Nowadays, many look at it as a bunch of partiers in silly shirts and straw hats wearing gaudy paperflower leis and drinking overly sweet, superfluity rum drinks while trying not to burn down the backyard with torch fuel being spilled on the grill.
From a branding perspective, the new Kindle is named the Paperwhite, which invokes old fashioned things like paper as well as a rather fragrant flower.
Every April, female silkworm farmers adorn themselves with colourful flowers made of silk or paper and make harvest offerings as part of the Silkworm Flower festival.